The Power of Amenities in Self-Storage
Great self-storage operators understand that success isn't just about renting out units; it’s about creating an experience that tenants appreciate and are willing to pay extra for. The best facilities don’t just generate additional revenue through amenities—they offer services so valuable that tenants love them. When done right, these extras elevate a storage facility from a simple necessity to a premium, sought-after solution.
Amenities That Add Value
Self-storage tenants have evolving needs, and forward-thinking operators recognize the potential in offering add-ons that make their customers' lives easier. These amenities aren’t just about increasing the bottom line; they’re about delivering convenience, security, and efficiency.
1. Climate-Controlled Units
Not all stored items are created equal. Many tenants are looking for a space that protects their valuables from extreme temperatures and humidity. Climate-controlled units have become a gold standard, with customers willing to pay more for peace of mind, knowing their possessions are safe from weather-related damage.
2. 24/7 Access & High-Tech Security
Modern tenants expect secure, round-the-clock access to their belongings. Features like keyless entry, mobile app access, and high-definition surveillance cameras not only provide security but also give customers confidence in the facility. Knowing that their belongings are well-protected enhances their willingness to invest in premium units.
3. Packing & Moving Supplies
Many tenants underestimate how much they need when packing up their items. Providing a range of moving supplies—boxes, bubble wrap, tape, and furniture covers—ensures that customers have everything they need. While these items generate additional revenue, they also eliminate the hassle for tenants, making their storage experience smoother.
4. On-Site Truck Rentals & Moving Assistance
One of the biggest challenges in self-storage is actually getting items to the unit. Offering on-site truck rentals or even a partnership with a local moving company can be a game-changer. Tenants will happily pay for the convenience of not having to search for external transportation solutions.
5. Business & Mail Services
Entrepreneurs and small business owners are increasingly turning to self-storage facilities as affordable workspace solutions. Offering mail services, package acceptance, and even co-working spaces can turn a standard facility into a business hub. These amenities cater to an entirely new customer base, maximizing revenue potential.
Matching Amenities to Tenant Needs
The best amenities are those that tenants genuinely want and need. The key to offering the right mix of services is communication. Self-storage operators who regularly engage with their customers—through surveys, feedback forms, or casual conversations—gain insight into what would truly benefit them.
Some ways to effectively communicate with tenants include:
Online Surveys: A quick email or text message survey can provide valuable feedback on what amenities tenants value most.
Social Media Engagement: Encouraging customers to share their experiences or needs on social platforms can give operators real-time insights into potential service improvements.
In-Person Interactions: Simply asking tenants at move-in or during visits about their experiences can reveal what services they would appreciate.
The Win-Win of Amenities
The ultimate goal of adding amenities isn’t just about generating more revenue—it’s about creating a storage experience that tenants appreciate, rely on, and even recommend to others. When customers see real value in the services offered, they don’t just pay for them; they embrace them.
A well-thought-out mix of amenities strengthens tenant relationships, enhances loyalty, and boosts the overall reputation of a self-storage facility. It’s a win-win scenario where tenants enjoy superior service, and operators enjoy increased occupancy rates and revenue streams.
This Tenant Tuesday, consider reviewing your facility’s offerings. Are you providing amenities that tenants truly love? If not, now is the perfect time to listen, innovate, and deliver exactly what your customers need!
