The Real Heroes of Self Storage
At Boring & Co., we believe self-storage is more than square footage—it’s about people. Each unit tells a story, and each tenant represents a relationship that fuels our mission to provide reliable, secure, and community-oriented storage solutions across Texas.
On this Tenant Tuesday, we're pausing to reflect on the backbone of our business: the everyday tenants who trust us with what matters most. Whether they’re storing business inventory, family heirlooms, or the contents of a life in transition, our tenants aren’t just clients—they’re partners in our success.
Tenants Make the Business Work
Self-storage is often viewed through the lens of real estate, spreadsheets, and cap rates. And while those things matter, they don’t tell the whole story. The reality is: tenants make the business work.
It’s our tenants who show up month after month, year after year, trusting us to keep their items secure. It's our tenants who refer their neighbors, post kind reviews, and share feedback that helps us improve. They’re the reason we reinvest in facilities, upgrade technology, and continue expanding across the Texas Triangle.
We’re honored to serve a diverse group of tenants—small business owners who use storage units as inventory hubs, contractors who stage materials before a job, families storing furniture between moves, and retirees preserving the memories of a lifetime. Every lease we sign is the beginning of a relationship that we take seriously.
Stability That Investors Don’t See on a Spreadsheet
For those who look at storage through the lens of investment, it’s easy to focus on lease-up timelines, unit mix, or trailing twelve NOI. But some of the most important indicators of a healthy property can’t be quantified in a spreadsheet.
Take long-term tenants. Many of our facilities have individuals and businesses who have been with us for five, seven, even ten years. These folks rarely call, always pay on time, and often stick with us through rate adjustments, property renovations, and management transitions. Their consistency helps stabilize cash flow and reduce operational headaches.
We don’t take that for granted.
A Culture of Respect and Reliability
The reason tenants stay is simple: we treat them with respect, and we run clean, secure, well-managed facilities. Our local managers are trained not just to collect rent and enforce policies—but to build relationships. To ask how a tenant’s business is going. To remember names. To follow up.
This culture of care is part of our competitive advantage. We’re not a REIT. We’re not a faceless operator hidden behind a call center. We’re family-owned, and we’re building something long-term. That resonates with tenants, especially those who value a human connection.
We’re Proud of Our Tenants
Some of our tenants are just getting started. Others have weathered decades of life and business transitions. All of them are part of the Boring & Co. story.
They’ve moved in during floods. Stored inventory during recessions. Operated side businesses out of 10x20 units. Some have stored baby furniture and returned years later to retrieve it for grandchildren. Others simply needed a safe space during hard times. All of it matters.
Looking Ahead
As we continue to grow—evaluating new acquisitions, optimizing underperforming facilities, and improving operations—we do it with the tenant in mind. Because a full unit doesn’t mean anything if the person behind that lease doesn’t feel seen, supported, and secure.
So today, on Tenant Tuesday, we say thank you.
To every individual who’s chosen to store with us—whether for a few months or a few years—you’re the reason we’re here. You help us grow, not just as a business, but as part of the fabric of each community we serve.
We see you. We appreciate you. And we’re building this business with you in mind.
