Boring & Co. | Commercial Real Estate Investments

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Tenant Tuesday: Amenities That Self-Storage Tenants Love—and Why Investors Should Pay Attention

In Austin, TX we get really excited over Taco Tuesdays, and at BOCO we get even more excited about Tenant Tuesday, where we dive into the needs, preferences, and experiences of self-storage tenants. Today, we’re focusing on the amenities that tenants appreciate the most and how these features can benefit self-storage investors by driving occupancy, retention, and profitability.

Top Amenities Self-Storage Tenants Value

  1. Climate-Controlled Units Climate-controlled storage has become a must-have for many tenants, especially those storing sensitive items like electronics, documents, antiques, or seasonal clothing. These units protect belongings from extreme temperatures, humidity, and moisture, making them a premium option tenants are willing to pay extra for.

  2. 24/7 Access Flexibility is key for today’s busy tenants. Facilities offering 24/7 access provide tenants with convenience and control, especially for business owners or those with irregular schedules. It’s an amenity that can set a facility apart in a competitive market.

  3. Enhanced Security Features Security is a top concern for tenants storing valuable or sentimental items. Features like gated access, surveillance cameras, individual unit alarms, and well-lit premises can reassure tenants and justify higher rental rates.

  4. Online Account Management The ability to rent units, pay bills, and manage accounts online is no longer a luxury—it’s an expectation. User-friendly online platforms simplify the tenant experience and can improve overall satisfaction.

  5. Drive-Up Access For tenants storing heavy or bulky items, drive-up access units are a game-changer. They reduce the hassle of moving items in and out, making the storage process quicker and more convenient.

  6. Clean and Well-Maintained Facilities A clean, organized, and well-maintained facility not only attracts tenants but also helps retain them. Regular upkeep signals professionalism and care, instilling confidence in tenants that their belongings are in good hands.

  7. Specialized Storage Options Offering specialized storage, such as RV, boat, or vehicle storage, can attract niche markets. Additionally, wine storage or units designed for document archiving can cater to specific tenant needs, broadening the appeal of your facility.

  8. Additional Services and Perks Value-added services like packing supplies, moving truck rentals, or package delivery acceptance can make a facility more attractive. Even simple perks, such as free Wi-Fi or a lounge area for business tenants, can create a more pleasant experience.

How Amenities Benefit Investors

  1. Increased Rental Rates Premium amenities allow investors to charge higher rental rates. Climate control, enhanced security, and convenience features like drive-up access are often worth the extra cost to tenants.

  2. Higher Occupancy Rates Facilities with desirable amenities are more likely to attract tenants and maintain high occupancy rates. Tenants are increasingly selective, and amenities can be the deciding factor when choosing between competitors.

  3. Improved Retention Happy tenants are more likely to renew their leases. Providing a secure, convenient, and well-maintained environment reduces turnover and the associated costs of acquiring new tenants.

  4. Enhanced Reputation Facilities offering top-notch amenities tend to garner positive reviews and referrals. A strong reputation can lead to organic growth and a steady influx of new tenants.

  5. Differentiation in Competitive Markets Amenities can help set a facility apart in crowded markets. Unique offerings like wine storage or solar-powered units can attract niche audiences and create a competitive edge.

Final Thoughts

Understanding what tenants value and incorporating these amenities into your self-storage facility can create a win-win scenario. Tenants benefit from a secure, convenient, and pleasant storage experience, while investors enjoy increased revenue, lower vacancy rates, and a stronger market position.

For investors looking to upgrade their facilities, Tenant Tuesday serves as a reminder that focusing on the tenant experience is one of the smartest strategies for long-term success.

What amenities have you found to be the most impactful in your self-storage investments? Share your thoughts in the comments below, and let’s keep the conversation going!