At Boring & Co., we’re not just passive investors in self-storage—we actively evaluate, implement, and refine strategies to maximize the value of our properties. While each facility has its own unique needs, the winter off-season provides us with an invaluable opportunity to make improvements that enhance tenant satisfaction, optimize operations, and ultimately deliver better returns for our investors. Here’s a closer look at the strategies we use during this critical time of year:

1. Facility Maintenance and Repairs

As experienced operators, we understand the importance of proactive maintenance. During the quieter winter months, we:

• Conduct roof inspections and repairs to address leaks or damage, particularly in areas prone to heavy snow or rain.

• Service HVAC systems for climate-controlled units, ensuring they run efficiently and cost-effectively.

• Address pavement issues, sealing cracks and repairing potholes to maintain safe, functional driveways and parking areas.

2. Upgrading Security Features

Security is a top priority at Boring & Co., and we continuously assess how to enhance it. This might include:

• Installing or upgrading state-of-the-art surveillance systems with advanced capabilities like motion detection and night vision.

• Modernizing gate access systems, incorporating features like mobile app controls or license plate recognition for seamless entry.

• Replacing or upgrading lighting systems to LED fixtures, which improve visibility while reducing energy costs.

3. Enhancing the Customer Experience

We know that satisfied tenants are key to long-term success. That’s why we prioritize improvements such as:

• Refreshing on-site offices with updated furniture, décor, and signage to create a welcoming environment.

• Upgrading digital platforms, ensuring our websites and customer portals offer seamless usability and options like online payments or reservations.

• Offering or enhancing contactless rental solutions to meet the evolving needs of today’s customers.

4. Investing in Energy Efficiency

At Boring & Co., we’re always looking for ways to reduce costs and improve sustainability. Winter is an ideal time to implement:

• Solar panel installations to lower electricity expenses.

• Smart thermostats for climate-controlled units to better manage energy usage.

• Motion-sensor LED lighting, which minimizes energy consumption in low-traffic areas.

5. Reconfiguring or Expanding Units

Customer preferences are always evolving, and we aim to adapt our properties accordingly. During the off-season, we evaluate opportunities to:

• Convert underperforming areas into specialty units such as vehicle storage, wine storage, or document archiving.

• Test new layouts by using modular units to expand or adjust capacity based on market demand.

• Optimize unit sizes to better align with tenant needs and maximize occupancy rates.

6. Focusing on Staff Training and Development

We believe our team is one of our greatest assets. Winter downtime is a perfect opportunity to:

• Provide training on cutting-edge technologies used in facility operations.

• Enhance customer service skills to ensure a consistently excellent tenant experience.

• Share best practices for sales and marketing, keeping our team competitive in a growing market.

7. Strengthening Marketing and Community Engagement

The off-season is also a time for us to refine our marketing strategies and build stronger community ties. At Boring & Co., we:

• Launch seasonal promotions to attract new tenants and maintain high occupancy levels.

• Collaborate with local organizations for community events, reinforcing our role as a trusted neighbor.

• Highlight recent improvements in targeted marketing campaigns to show tenants and investors the value we’re creating.

At Boring & Co., we approach self-storage investments with a hands-on mindset, using every opportunity—including the winter off-season—to add value to our properties. By focusing on maintenance, security, customer experience, and energy efficiency, we ensure our facilities remain top-tier assets. These improvements not only enhance tenant satisfaction but also drive long-term returns for our investors, solidifying Boring & Co.’s reputation as a leader in self-storage investments.