🧠 Mindset Monday: Go Coogs! Go Self Storage!

Tonight, something very special is happening. The University of Houston Cougars are playing in the NCAA Men’s Basketball National Championship game against the Florida Gators. As a proud University of Houston alum, let me just say—Go Coogs! It’s an exciting day for Houston, for UH fans everywhere, and for everyone who knows what it means to put in the grind and rise to the top.

And speaking of rising to the top, there’s never been a better time to evaluate your mindset when it comes to investing. Let’s take a page out of the playbooks from both Texas and Florida—two states crushing it in the self-storage game—and dive deep into why now is the perfect moment to take control of your portfolio, and why teams like Boring & Co. are built to help you win.

🏀 Texas vs. Florida — A Slam Dunk for Self-Storage

Sure, tonight’s matchup is on the basketball court, but Texas and Florida have long been going head-to-head in something even more impactful: growth, migration, and economic resilience. These states aren’t just sunshine and good food (although we’re not complaining). They are powerhouses when it comes to real estate—and self-storage is one of the biggest winners.

Texas Triangle—from Houston to Dallas to San Antonio and Austin—has seen a consistent influx of population, businesses, and development. More people means more demand for storage. Whether it’s families in transition, remote workers shifting cities, or entrepreneurs launching new ventures, self-storage plays a role in every life stage.

Florida tells a similar story. The Sunshine State has seen a steady stream of new residents, especially from the Northeast and Midwest. As people downsize, relocate, or transition into second homes, they’re leaning heavily on self-storage solutions. Coastal areas, suburbs, and even rural markets are thriving.

This isn’t theory. It’s data-backed reality: Texas and Florida dominate self-storage growth. They offer pro-business climates, tax advantages, warm weather, and investor-savvy populations. You could say they’re both “Final Four” caliber when it comes to real estate performance.

💡 The Investor Mindset: From Reactive to Proactive

Let’s pivot—just like a point guard on the perimeter—to your mindset.

The stock market? It’s been a rollercoaster. Inflation jitters, interest rate speculation, geopolitical instability—it’s enough to make even the most seasoned investor a little queasy. If you’ve been watching your portfolio bounce up and down without much control, it’s time to ask yourself a serious question:

What are you actually influencing?

In the world of self-storage investing, you’re not just a passive participant. You’re in the game. You’re a decision-maker. You’re choosing properties, selecting markets, driving revenue, reducing costs, and implementing real business plans. There’s leverage in knowledge, and power in proximity to the asset.

And that’s where we come in.

🛠️ The Boring & Co. Edge

At Boring & Co., we specialize in turning “boring” assets into big opportunities. Self-storage may not be flashy, but it’s proven, cash-flowing, and resilient—especially when operated by people who understand the business and the market.

Our team has boots on the ground across Texas, with an eye always on the trends that matter most. Whether it's new acquisitions, operational efficiencies, or expansion plays, we’re not guessing—we’re executing.

More importantly, we’re not just investing for you, we’re investing with you. We believe in education, clarity, and partnerships that last beyond the deal.

🏆 Final Thoughts: Time to Win

Tonight, we’ll be cheering hard for UH as they take on Florida. But whether you’re wearing red or blue, one thing is clear: this matchup is symbolic of two powerhouses—on the court and in the market. It’s a reminder that momentum matters, and now is the time to ride the wave.

So, whether you're rethinking your portfolio or ready to go full court press into self-storage, remember this:

• You can influence your investments.

• You can invest in something you understand.

• You don’t have to do it alone.

Go Coogs. Go Self-Storage. Go Boring & Co.